| Category | Serif |
|---|---|
| Classification | Humanist slab serif |
| Designer(s) | Tobias Frere-Jones Jonathan Hoefler |
| Foundry | Hoefler & Frere-Jones |
H&Co designs fonts for print, web, and mobile environments. A single 135 KB font file delivers a small optical size for text, a medium size for decks (the first paragraphs of each review), a bold weight, and italics. Headlines are set in Nikolai by Franziska Weitgruber. This spiky dazzler was initially posted to Future Fonts in 2018 and revised throughout 2019. Download Archer Medium font at FontsMarket.com, the largest collection of amazing freely available fonts for Windows and Mac. View logos featuring Archer font and find details about the fonts they use.
Archer is a slab serif typeface designed in 2001 by Tobias Frere-Jones and Jonathan Hoefler for use in Martha Stewart Living magazine. It was later released by Hoefler & Frere-Jones for commercial licensing.
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Structure[edit]
The typeface is a geometric slab serif, one with a geometric design similar to sans-serif fonts. It takes inspiration from mid-twentieth century designs such as Rockwell.
The face is unique for combining the geometric structure of twentieth-century European slab-serifs but imbuing the face with a domestic, less strident tone of voice. Balls were added to the upper terminals on letters such as C and G to increase its charm.[1]Italics are true italic designs, with flourishes influenced by calligraphy, an unusual feature for geometric slab serif designs. As with many Hoefler & Frere-Jones designs, it was released in a wide range of weights from hairline to bold, reflecting its design goal as a typeface for complex magazines.[2]
Uses[edit]
Archer Typeface History
The typeface has been used for, among other things, branding for Wells Fargo and is a main font for the San Francisco Chronicle and Wes Anderson's film The Grand Budapest Hotel.[3]
References[edit]
- ^Devroye, Luc. 'Jonathan Hoefler'. McGill University. Retrieved 29 September 2014.
- ^Earls, David John. 'Archer'. Typographica. Retrieved 11 July 2015.
- ^Adams, Lauren. 'Is Archer's Use on Target?'. AIGI.
External links[edit]
Archer Font Family
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Structure[edit]
The typeface is a geometric slab serif, one with a geometric design similar to sans-serif fonts. It takes inspiration from mid-twentieth century designs such as Rockwell.
The face is unique for combining the geometric structure of twentieth-century European slab-serifs but imbuing the face with a domestic, less strident tone of voice. Balls were added to the upper terminals on letters such as C and G to increase its charm.[1]Italics are true italic designs, with flourishes influenced by calligraphy, an unusual feature for geometric slab serif designs. As with many Hoefler & Frere-Jones designs, it was released in a wide range of weights from hairline to bold, reflecting its design goal as a typeface for complex magazines.[2]
Uses[edit]
Archer Typeface History
The typeface has been used for, among other things, branding for Wells Fargo and is a main font for the San Francisco Chronicle and Wes Anderson's film The Grand Budapest Hotel.[3]
References[edit]
- ^Devroye, Luc. 'Jonathan Hoefler'. McGill University. Retrieved 29 September 2014.
- ^Earls, David John. 'Archer'. Typographica. Retrieved 11 July 2015.
- ^Adams, Lauren. 'Is Archer's Use on Target?'. AIGI.
External links[edit]
Archer Font Family
- Archer (H&FJ website)
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Archer Typeface In Use
